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  • Kristin Miller, PR Daily

How to prioritize your PR goals: "To prioritize you need to know what's important"

An article in The New York Times and a segment on CNN—in the same month—constitute a huge success.

That is, until next month comes around.

It’s overwhelming to serve clients and managers who are never satisfied, and without the skills to triage, an unending workload can lead to disengagement—or that dreaded word: burnout.

Mark Manson writes in his book “The Subtle Art of Not Giving a F*ck” that there is only so much bandwidth and attention you have in a day, both personally and professionally. It’s essential to focus on what is truly important and forget the rest.

Managing your time is easy in theory, but difficult in practice. Emergencies happen, whether it’s an urgent client crisis, breaking news or a child with the flu.

Here are five tips for discerning what needs your immediate attention:

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