Tick tock. In the time it takes you to wash your hands, buckle your seat belt or start the dishwasher, your favorite journalist can finish reading your news release.
That’s right: Nearly 70 percent of journalists spend less than a minute reading a news release, according to a 2014 study by Greentarget. The rest spend one to five minutes. If your release is longer than 200 words, then seven out of 10 journalists probably won’t finish it.